TruFitness “Fitness Journey” Videos
Utilize testimonial videos to support and build member relations.
Outside In utilized the popularized “Before & After” approach that gained a huge following by viewers of Oprah© and The Biggest Loser©. We created short 2-3 minute videos of current members sharing their “Fitness Journey”. We filmed five low-budget videos within the gym of members that are friendly and relatable in terms of their own struggles to get and maintain fitness. The re-vamp of website established TruFitness as a sought-after health club in the area. The site visually communicates their unique value proposition in presenting Les Mills group exercise classes but it’s been the member videos themselves that have generated the most clicks on the websites with several of the videos having been viewed over 500 times.