CASE STUDY: StrataScale Brand Identity and Website Development
An overall revamp of the organization’s corporate brand identity.
Clients: StrataScale (acquired by RagingWire in 2012)
Project: Outside In worked with the executive teams of both StrataScale and their parent company, RagingWire, to create a brand platform including new logo, brand messaging platform, tagline, image library, and an overall look for the organization including collateral, website, tradeshow booth, online advertising, etc. The results are that within one week of launching the new advertising campaign, website traffic increased by 1,000+%.
Audience: IT professionals looking for cloud solutions for small businesses up to Fortune 100 companies.
Objective: Position the organization to launch their new suite of cloud products through Enterprise Sales, Channels and SMBs.
Results: The re-vamp of the brand created a unique identity in the marketplace and StrataScale has since been acquired by its parent company, RagingWire.