PPTech Strategic Re-Positioning
We implemented a thorough strategic marketing platform to convey the organization as an outsourced manufacturing facility.
After a thorough competitive analysis and "Discovery Experience" with executives of PPTech, Outside In restructured the organization's outward facing communications away from one selling plastic components to a full-service, outsourced manufacturing partner. We created a concept that conveyed the manufacturing process from engineering schematics to finished products in a compelling, cutting-edge way. We developed artistic photo montages to illustrate the various industries serviced and the expertise that PPTech had within each. Working collaboratively, Outside In developed pertinent case studies to demonstrate the knowledge and experience in each of the industries they were looking to expand their market share. Using RSS feeds, we created a home page that provides up-to-date information on the plastics and silicone manufacturing industry and new trends. To see the end result, visit www.pptech.com