Positioning a dry-cleaner to offer cleaning tips you can do at home.
Outside In developed an approach of positioning Judi's Cleaners as your best friend or neighbor -- someone who gives you household tips that are affordable (especially important during recessionary times). We wanted the public to view Judi's Cleaners as a resource for them in taking care of their garments and household fabrics at home if they needed to save a few dollars. Working with Fox40 Live in Sacramento, we did a number of live segments showing viewers: (1) how to professionally iron a shirt while touring the Judi's Cleaners plant, (2) an easy home remedy that removes stubborn stains; we also included a link on the website to additional stain removing tips, and (3) in the studio the day after Thanksgiving, Ben Combs shows how to easily remove wax from a tablecloth.
Judi's Cleaners: FREE Publicity